Blending creative design with technical expertise, I craft custom web builder sites that help your content shine.
Specialist
Web Builder
TEMPLATE CUSTOMIZATION
BRAND INTEGRATION
VISUAL STORYTELLING
DESIGN CONSISTENCY
USER EXPERIENCE
FASTER TURNAROUND
CLIENT EMPOWERMENT
COST-EFFECTIVE
The Approach
I provide a creative design system that gives you the freedom to build a one-of-a-kind website with an intuitive, user-friendly interface.
Each project starts with you. I personalize the process around your brand’s unique story and goals, generating insights to maximize your distinct voice.
From striking ideas to simplified platforms and branding solutions, I work closely with you to strategize the next move and build custom solutions.
The Roadmap
Discover & Plan
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Summary of project's key information, its objectives, target audience, and goals
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High-level plan that outlines purpose and flow of site's written and visual content
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Comprehensive rulebook that dictates the visual and verbal identity of a brand's core elements, such as logo, color palette, typography, imagery, tone of voice, and messaging
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Simple descriptions of features from the point of view of the end-user
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Outline of project's phases and key milestones
Design & Wireframes
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Hierarchical list of all the pages
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Document detailing specific tasks, deliverables, and features in project
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Simple blueprints to define structure, content priority, and functionality of each page description
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To ensure the site is accessible to users with disabilities
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Notes on how features work and rationale behind design decisions
Development & Code
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A preview, "somewhat live" version of site to see project come to life as custom code is integrated; Provide updates to review and give feedback
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Incorporate all forms of content—text, images, videos, audio, and other media—into the site's structure, design, and functionality
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Reiteration of Brand Guideline and Accessibility Guide
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To ensure clarity, maintainability, and collaboration throughout the project lifecycle
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Progress reports of project to manage expectations and build trust; revisit timelines, milestones, and dependencies for adjustment to changes and updates.
Test & Launch
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Descriptions of actions to perform on site and expected outcomes
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To verify aspects of the site
Functionality Checks: Menus, links, forms, and third-party integrations work correctly
User interface (UI): Review site's visual elements, like buttons, fonts, and images, to ensure they match the approved designs
Compatibility: Verify the site works across different browsers (Chrome, Firefox, Safari) and devices (desktop and mobile)
Content: Proofreading all for spelling, grammar, and accuracy
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Provide source files upon completion of project.
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List of continuous improvement and maintenance (optional) based on user data and feedback
Client
Squarespace
The Woman’s Opportunity Rehabilitation Center
Serves resilient and determined women and young people (ages 16–24) in Nassau County who are navigating or have experienced involvement with the justice system.
Task
The site, created on Squarespace, was crafted from the ground up, with custom css and visual elements purposefully designed to create a seamless, user-centric experience that prioritizes intuitive navigation, engaging content, and optimal performance.
The following section showcases some examples of the visual identity completed for the client.
Brand Strategy
This outline of the visual and verbal identity for The Woman’s Opportunity Rehabilitation Center, a community resource dedicated to successful reintegration, documents every color, font, and message chosen to convey their mission with clarity, transparency, and respect. The purpose is to be a reliable and trustworthy partner and their identity conveys this commitment in every interaction, from website to printed materials.
Tap images for details
Visual Consistency
Builds recognition and reinforces your brand across all channels
Clear Brand Voice
Helps you communicate in a way that feels authentic and aligned
Strategic Color Use
Evokes emotion and strengthens brand association
Distinctive Logo
Makes your brand memorable and instantly identifiable
Font Identity
Combines readability with personality, communicates the brand clearly while standing out visually
Thoughtful Typography
Sets the tone and supports readability across materials
Cohesive Audience
Tells a visual story that supports your mission and message
Intended Audience
Choices align with audience expectations, creating an authentic and engaging brand presence
Target Market
Tells a visual story that supports your mission and message
Responsive Brand Check
Verify the brand identity is cohesive and functional on all screens
Client
WordPress
Girls Inc. of the Washington, DC Metropolitan Area
To inspire all girls to be strong, smart, and bold, starting with girls in under-resourced communities.
Task
Migrated content from the client’s old Squarespace website—to a customized WordPress platform provided by their national partner, Girls inc., tailored for their individual cohorts. Leveraged WordPress's built-in themes and templates to ensure design consistency, while implementing custom HTML and CSS to align with brand guidelines and enhance site functionality. In addition, new content such as event pages and announcements was created to better serve the needs of local cohorts. This process included some restructuring, styling refinements, and responsive optimization to improve user experience and maintain brand integrity across cohort sites.
Client
Wix
Enterprising Ventures of Color
Partners with nonprofit executives to empower them through a collaborative growth process which includes personalized executive coaching, socially and culturally tailored technical assistance.
Task
Continued expanding the client’s Wix website by creating new content sections such as events and announcements, implementing custom CSS and HTML for tailored styling, and managing ongoing site maintenance to ensure smooth functionality and brand consistency.