Specialist
Web Builder
Blending creative design with technical expertise, I craft custom web builder sites that help your content shine.
TEMPLATE CUSTOMIZATION
BRAND INTEGRATION
VISUAL STORYTELLING
DESIGN CONSISTENCY
USER EXPERIENCE
FASTER TURNAROUND
CLIENT EMPOWERMENT
COST-EFFECTIVE
Approach
I provide a creative design system that gives you the freedom to build a one-of-a-kind website with an intuitive, user-friendly interface.
Each project starts with you. I personalize the process around your brand’s unique story and goals, generating insights to maximize your distinct voice.
From striking ideas to simplified platforms and branding solutions, I work closely with you to strategize the next move and build custom solutions.
Roadmap
Summary of project's objectives, target audience, and goals
Audience and goals alignment
Dictating the visual and verbal identity of your brand's core elements
Mapping the point of view of the end-user
Outline of project's phases and key milestones
Hierarchical list of all the pages
Document detailing specific tasks, deliverables, and features in project
Blueprints defining structure and content priority of each page
Ensures the site is accessible to users with disabilities
Notes on how features work
A preview version of the unpublished site
Incorporate all forms of content into the site's structure and design
Reiteration of Brand Guideline
Ensuring clarity and collaboration throughout the project lifecycle
Progress reports of project to manage expectations
Cross-device testing for expected outcomes
Final QA; menus, links, forms, and third-party integrations work correctly
Handoff; provide source files upon completion of project.
Go live
Post-launch; continuous improvement and maintenance
The Woman's Oportunity
Rehalibilitation Center
Web Builder
Squarespace
Task
The Woman’s Opportunity Rehabilitation Center
serves resilient and determined women and
young people (ages 16–24) in Nassau County
who are navigating or have experienced involvement
with the justice system.
The Task was to create their website on Squarespace from the ground up.
The site was crafted with custom css and visual elements
purposefully designed to create a seamless, user-centric experience
that prioritizes intuitive navigation, engaging content,
and optimal performance.
Client
Brand Strategy
The Woman’s Opportunity Rehabilitation Center, a community resource dedicated to successful reintegration, documents every color, font, and message chosen to convey their mission with clarity, transparency, and respect. The purpose is to be a reliable and trustworthy partner and their identity conveys this commitment in every interaction, from website to printed materials.
Visual Consistency
Builds recognition and reinforces your brand across all channels
Clear Brand Voice
Helps you communicate in a way that feels authentic and aligned
Strategic Color Use
Evokes emotion and strengthens brand association
Distinctive Logo
Makes your brand memorable and instantly identifiable
Font Identity
Combines readability with personality, communicates the brand clearly while standing out visually
Thoughtful Typography
Sets the tone and supports readability across materials
Cohesive Audience
Tells a visual story that supports your mission and message
Intended Audience
Choices align with audience expectations, creating an authentic and engaging brand presence
Target Market
Tells a visual story that supports your mission and message
Responsive Brand Check
Verify the brand identity is cohesive and functional on all screens
Client
Girls Inc. of the Washington, DC
Metropolitan Area
Web Builder
WordPress
Task
Girls, Inc DC is a non-profit organization
that inspire all girls to be strong, smart,
and bold, starting with girls
in under-resourced communities.
The task was to Migrate all of the client's content from their old
Squarespace website—to a customized WordPress
platform provided by their national partner,
Girls Inc., tailored for their individual cohorts.
Leveraged WordPress's built-in themes and templates
to ensure design consistency, while implementing
custom HTML and CSS to align with brand guidelines
and enhance site functionality.
In addition, new content such as event pages and
announcements was created to better serve the
needs of local cohorts. This process included some
restructuring, styling refinements, and responsive
optimization to improve user experience and maintain
brand integrity across cohort sites.
