Otto Carbajal
Senior | Lead
Graphic Designer
Otto Carbajal
Senior | Lead
Graphic Designer
Print & Digital | Design & Production
Core Values in Practice
- ✓ Establish flexible plan
- ✓ Account for unknowns
- ✓ Adjust to project needs
- ✓ Arrive to team solution
"Production lead on a digital software project he hit all deadlines, for XML tagging & content layout."
"Master in navigating intricate paths of XML documents, crafting precise XPath, streamlining data extraction processes."
"Exceptional designer. Creative ways displaying complex processes in print & online content."
"Demonstrates outstanding time management skills, completing assignments ahead of schedule."
"Expert in InDesign, creating print-ready page layouts based on existing templates & style guides."
"Profound understanding of content engineering with a true passion for enhancing content pipelines."
"Works closely with developers structuring and organizing content stewarding the process of bringing content into CMS databases."
"Prototypes are clean & precise, makes templating for Production streamlined, improving workflows for Design & Comp vendors."
Web Builder Specialist
SEE WEB BUILDER
Wix | Squarespace | WordPress
As a branding and web builder specialist,
I also create high-impact websites with all
the polish of a custom build and a streamlined process without the overhead.
"He was responsive, professional, warm, and—perhaps most importantly—fast. In our busy schedules and long to-do lists, having someone with Otto’s skillset and calm, capable presence made this project feel completely manageable."
- Dr. Heather Hairston, Executive Director
"Otto has been a game-changer. His creativity, professionalism, and deep understanding of how to translate mission into design have helped us elevate our online presence and communicate our story with clarity and impact."
- The Team at
Enterprising Ventures of Color
Creative
Focused
Teammate
Learning by doing. Prepares me to anticipate & respond to the unexpected.
With over 20 + years expertise in print graphic design, along with a proficiency in digital content production (varying levels of skill & hands-on experience), I use tools for print and digital platforms to deliver results. I handle relationships with cross-functional content teams (developers, visual designers, and authors) to seek reusable ways to automate and publish content for apps & print publications. I provide process and production workflow solutions for managing content while ensuring brand identity.
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PRINT DESIGN
My 20+ years experience as graphic designer helps create user-center experiences with meticulous attention to detail in developing and producing print & digital content. I ensure brand alignment between program components on both platforms. I build prototypes in InDesign, construct InDesign XML templates, reformat XML source code; find out more, see Featured Work. I am also able to test & revise a document type definition (DTD) and use Adobe InDesign GREPS at a basic level.DIGITAL DESIGN
I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, delivering content workflows, and provide solutions for the management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.CROSS-PLATFORM PROFICIENCY
Use XPath with InDesign Styles to create XML structured templates
Define patterns in InDesign content with XML rules; see Demos
Validate structured XML for print & digital app consumption using Entity Relation Diagrams
Build data models for CMS databases export as XML for InDesign; see Directus CMS
Construct an authoring framework in Oxygen XML; see Demos
Extract metadata from InDesign files for WoodWing
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BASIC
Accessibility
Alfresco (DAM)
Aquia DAM (Widen)
Canva
Data Models
DITA
Excel
GitHub
Keynote
Lucid
Markdown
Mural
Powerpoint
Sharepoint
Smartsheet
XPath
INTERMEDIATE
Adobe Rush
Agile Workflow
Confluence
HTML & CSS
Directus CMS
JIRA
Miro
Notion
Oxygen XML Editor
XML & WoodWing
ADVANCED
Adobe CS
InDesign
Illustrator
Photoshop
Brand Identity
Design (Print & Digital)
Digital Workflow
Ed Tech Workflow
Logo Design
Print Workflow
Prototype
Style Guide
Template
Design Review
Publish
XML INDD Template
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CLIENTS
PORTFOLIO
This COLLECTION of print and digital designs are projects I have worked on over the years. They include logos, brand identity, digital prototypes, templates in print, and technical docs. Also included are retouched images (in vector file format and in psd file), customized html & css source code and tagging of content in XML using XPath. Projects ranged from prototype to print ready and digital ready templates.
As part of my ongoing professional development, I subscribe to online courses with a structured learning path to help me learn print and digital tools.