Otto Carbajal
Senior | Lead
Graphic Designer
Otto Carbajal
Senior | Lead
Graphic Designer
Print & Digital | Design & Production
Core Values in Practice
- ✓ Establish flexible plan
- ✓ Account for unknowns
- ✓ Adjust to project needs
- ✓ Arrive to team solution
"Production lead on a digital software project he hit all deadlines, for XML tagging & content layout."
"Master in navigating intricate paths of XML documents, crafting precise XPath, streamlining data extraction processes."
"Exceptional designer. Creative ways displaying complex processes in print & online content."
"Demonstrates outstanding time management skills, completing assignments ahead of schedule."
"Expert in InDesign, creating print-ready page layouts based on existing templates & style guides."
"Profound understanding of content engineering with a true passion for enhancing content pipelines."
"Works closely with developers structuring and organizing content stewarding the process of bringing content into CMS databases."
"Prototypes are clean & precise, makes templating for Production streamlined, improving workflows for Design & Comp vendors."
Web Builder Specialist
SEE WEB BUILDER
Wix | Squarespace | WordPress
As a branding and web builder specialist,
I also create high-impact websites with all
the polish of a custom build and a streamlined process without the overhead.
"He was responsive, professional, warm, and—perhaps most importantly—fast. In our busy schedules and long to-do lists, having someone with Otto’s skillset and calm, capable presence made this project feel completely manageable."
- Dr. Heather Hairston, Executive Director
"Otto has been a game-changer. His creativity, professionalism, and deep understanding of how to translate mission into design have helped us elevate our online presence and communicate our story with clarity and impact."
- The Team at
Enterprising Ventures of Color
Creative
Focused
Teammate
Learning by doing. Prepares me to anticipate & respond to the unexpected.
With over 20 years of expertise in print graphic design, complemented by experience in digital content production, web technologies, and AI-assisted publishing workflow design, I use print and digital tools to deliver effective solutions. I collaborate with cross-functional content teams (developers, visual designers, editors, and authors) to identify reusable ways to streamline production and publish content for both print and digital platforms. I provide process and production workflow solutions that improve efficiency while maintaining brand consistency.
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PRINT DESIGN
My 20+ years of experience as a graphic designer enables me to create user-centered print and digital experiences with meticulous attention to detail. I develop and produce high-quality educational and publishing content while ensuring visual consistency and brand alignment across program components. My expertise includes designing production-ready layouts in Adobe InDesign, developing structured XML publishing templates, building interactive prototypes, and creating efficient workflows that connect print production with modern digital publishing. To see examples, visit Featured Work.DIGITAL DESIGN
I collaborate with editorial, production, and development teams to design content workflows, document processes, and improve publishing efficiency. I create reusable workflow solutions that bridge print and digital production, helping transform structured content into scalable publishing systems. My experience includes metadata extraction, CMS-driven publishing, digital asset management, and designing AI-assisted publishing workflow prototypes using HTML, CSS, JSON, Claude, and ChatGPT to explore opportunities for streamlining editorial and production processes. I translate complex technical concepts into intuitive visual prototypes that help stakeholders evaluate ideas, validate workflows, and communicate solutions across both technical and non-technical teams.CROSS-PLATFORM PROFICIENCY
Create XML-structured publishing templates using XPath and Adobe InDesign styles
Define XML rules and structured content patterns for scalable publishing workflows
Build CMS data models that export structured XML for Adobe InDesign production
Develop authoring frameworks using Oxygen XML Editor
Extract and manage metadata from Adobe InDesign and WoodWing publishing environments
Design AI-assisted publishing workflow prototypes using HTML, CSS, JSON, Claude, and ChatGPT
Build interactive proof-of-concept applications to evaluate editorial and production workflows
Bridge print and digital publishing workflows through structured content, automation, and reusable production systems
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BASIC
Accessibility
Alfresco (DAM) • Aquia DAM (Widen)
Canva • Lucid • Mural
DITA • XPath
Excel • Sharepoint • Powerpoint
Git
Keynote
Markdown
INTERMEDIATE
AI-Assisted Workflow
Adobe Rush
Agile Workflow
ChatGPT (OpenAI)
Claude AI (Anthropic)
Confluence • Jira
HTML & CSS
Directus CMS • WoodWing
Microsoft Copilot
Miro • Notion • Smartsheet
XML • XPath • Oxygen XML Editor
ADVANCED
Adobe Creative Cloud
InDesign • Illustrator • Photoshop
Brand Identity • Logo Design
Digital Workflow
Ed Tech Workflow
Print Workflow
Prototype
Style Guide
Template
Design Review
Publish
XML INDD Template
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CLIENTS
PORTFOLIO
This collection showcases a range of print and digital projects I have designed and developed throughout my career. It includes brand identity, logos, educational publishing, digital prototypes, production-ready print templates, technical documentation, image retouching (vector and PSD), custom HTML & CSS, XML content tagging with XPath, and AI-assisted publishing workflow prototypes. The work spans concept development through production-ready solutions, demonstrating experience across print, digital, and structured publishing workflows.
As part of my ongoing professional development, I continuously expand my skills through structured online learning, hands-on prototyping, and the exploration of emerging technologies. This commitment enables me to stay current with modern print, digital publishing, workflow automation, and AI-assisted design tools while applying new ideas to real-world creative and production challenges.